How it started
Epic Water Filters was founded in April 2015 by Ash, who, after moving to the U.S. from Asia, was deeply impacted by the widespread plastic pollution along beaches and rivers. Motivated to address this environmental crisis, Ash embarked on a mission to create a sustainable solution. Meanwhile, Joel, our other co-founder, was scaling his own outdoor e-commerce store and shared a similar passion for clean water. His drive was personal, with his wife had been one of over 400,000 people affected by the cryptosporidium outbreak in Milwaukee in 1993. When Joel and Ash connected in Boulder, Colorado in early 2016, their shared vision led them to team up, reincorporating the company and committed to reducing plastic waste and providing safer water for all.
Our filters make us unique
It started with developing a bottle with a robust filter in it, so people in countries with poor water quality could drink that water without getting sick, at the same time reducing the need for single-use plastic water bottles in those countries. With Flint, Michigan making international headlines in 2015 with its massive and unimaginable water pollution crisis, it became apparent that it was not just developing countries that had water quality problems.
Our mission is simple
It's now clear that developed countries are the worst offenders of single-use plastic bottle pollution as the citizens of these countries do not trust the quality of their municipal water, primarily due to industrial and agricultural pollutants. The truth is that bottled water isn’t good for our bodies, our wallets, or for the planet. The faster the world realizes this--the better it is for everyone.
Our Team
Ash - Co-Founder
Ash is a natural health entrepreneur with a previous successful career in investment banking, followed by a successful transition to starting several natural health companies in
different countries.
Joel Co-Founder
Joel combines a passion for sustainable living with innovative thinking to
revolutionize water filtration. With his leadership and forward thinking Joel embarked on a mission to bring clean water and healthy living to households worldwide.
Oliver - COO
Oliver is a dynamic, innovative professional with an extensive background in e-commerce. With a proven track record of success in sales growth, he brings a unique blend of creativity, analytical skill, and strategicthinking to every endeavor.
Pete - Lead Filtration Engineer
Pete is a proficient water filtration engineer with 20+ years of expertise in designing and implementing cutting-edge filtration solutions. His technical prowess ensures the delivery of clean and safe water for diverse applications, making him an indispensable asset in the field.
Matt - Marketing Manager
Matt is a social media guru leveraging his creative marketing skills to advocate for environmental conservation while promoting the mission of clean and sustainable watersolutions.
Jen- Customer Response Lead
Jen orchestrates seamless interactions and satisfaction for every customer. Her dedication ensures that each individual's journey with Epic is marked by exceptional support and unparalleled product understanding
Rob - Affiliate and International Dist.
Rob is a logistics specialist know for his expertise in inventory management. With a strong commitment to clean water accessibility, he spearheads outreach initiatives that empower communities and drive positive change.
Sellicha
Sellicha is committed to delivering outstanding service and ensuring utmost customer satisfaction by promptly addressing your inquiries, and transforming any concerns into smiles. She works to create an exceptional and memorableexperience for you.
Sophie
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Justin
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